SheMax Canada represents the international company SheMax Company, specializing in manufacturing equipment for beauty professionals.
The story of this Ukrainian brand began on May 1, 2018, when Sergey Shelest and Tatyana Skornyakova established their own production of hoods in Dnipro for beauty industry professionals. They approached hood design meticulously, launching the unique "Sphere" round table hood and the classic "Classic Mini" square hood with a bag. These hoods were crafted with distinctive personal designs, setting them apart as one-of-a-kind globally.
Within two months, over a thousand hoods were sold successfully, not only in Ukraine but also internationally. Responding to direct feedback from professionals, SheMax expanded their range to include a pedicure hood and stand, as well as a built-in table hood. This feedback-driven approach led to the introduction of hood models featuring filters.
In July, premium hood models with filters were introduced, followed by built-in filter hoods. The positive response quickly indicated the success of these developments, especially in Europe where they were highly regarded by professionals.
SheMax hoods are backed by certificates affirming their high quality, achieved through meticulous attention to detail and the use of premium components. While this commitment to excellence comes with a higher price tag, it guarantees powerful and impeccable performance.
In 2019, the bestseller "Style PRO" table hood in a metal case with dual motors was released, representing the pinnacle of design and functionality. The same year saw the launch of a limited series of V-PO (vacuum cleaner for installation in a table), testing a new sales approach.
Following the success with manicure vacuum cleaners, SheMax ventured into new product categories. In 2020, they introduced a bactericidal air recirculator designed to safely disinfect indoor spaces in the presence of people.
One groundbreaking innovation was the world's first hood for lashmakers, designed to capture and purify toxic adhesive odors with a special filter, enhancing comfort and safety for lash artists.
In a strategic session, executives and managers redefined SheMax's visual identity, adopting a new logo based on a triangle symbolizing quality, design, and innovation—the three foundational principles of the factory. SheMax is dedicated to producing electrical products for beauty salons that prioritize the health and safety of beauty professionals.
SheMax - Excellence in Detail